Privacy Policy

Privacy Policy

This Privacy Policy describes how SimpleMakeupLab (“we”, “our”, or “us”) collects, uses, and shares your personal information when you visit or make a purchase from our website.

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device.

Additionally, as you browse the website, we collect information about:

  • the web pages or products you view

  • the websites or search terms that referred you to our site

  • how you interact with the website

We refer to this automatically collected information as Device Information.

How We Collect Device Information

We collect Device Information using the following technologies:

Cookies
Cookies are small data files placed on your device that often include an anonymous unique identifier. Cookies help improve your browsing experience and remember preferences.

You can learn more about cookies and how to disable them at:
http://www.allaboutcookies.org

Log Files
Log files track actions occurring on the site and collect data including:

  • IP address

  • browser type

  • internet service provider

  • referring / exit pages

  • date and time stamps

Web Beacons, Tags & Pixels

These are electronic files used to record information about how you browse the website.

Order Information

When you make or attempt to make a purchase through our website, we collect certain information from you, including:

  • Name

  • Billing address

  • Shipping address

  • Payment details

  • Email address

  • Phone number

We refer to this information as Order Information.

When we mention Personal Information in this Privacy Policy, we are referring to both:

  • Device Information

  • Order Information

How We Use Your Personal Information

We use the Order Information that we collect to:

  • process and fulfill orders

  • arrange shipping and delivery

  • provide invoices and order confirmations

  • communicate with customers

  • screen orders for potential fraud

We may also use your information to provide marketing communications about our products or services if you have agreed to receive them.

Device Information helps us:

  • detect potential fraud or security risks

  • improve and optimize our website

  • analyze customer browsing behavior

  • improve marketing campaigns

Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers to help operate our business.

For example:

Shopify
Our store is hosted on Shopify. Shopify provides the e-commerce platform that allows us to sell our products and services.

You can read Shopify’s privacy policy here:
https://www.shopify.com/legal/privacy

Google Analytics

We use Google Analytics to understand how customers interact with our website.

Learn more about how Google uses your data here:
https://policies.google.com/privacy

You can opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share information when required to comply with legal obligations or to protect our rights.

Behavioral Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications that may be relevant to your interests.

You can opt out of targeted advertising through these platforms:

Facebook
https://www.facebook.com/settings/?tab=ads

Google
https://www.google.com/settings/ads

Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also visit the Digital Advertising Alliance opt-out portal:
https://optout.aboutads.info

Do Not Track

Please note that we do not change our website’s data collection practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Union or certain other regions, you have the right to:

  • access personal information we hold about you

  • request corrections to your information

  • request deletion of your personal data

To exercise these rights, please contact us using the contact details below.

Please note that your information may be transferred outside of Europe, including to Canada and the United States, in order to fulfill your orders.

Data Retention

We will retain your Order Information for our records unless and until you request that we delete this information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Any updates will be posted on this page.

Minors

Our website is not intended for individuals under the age of 18.

Contact Information

If you have any questions about this Privacy Policy or wish to make a complaint, please contact us:

Email:
support@simplemakeuplab.com

Company Name:
SILVER GRACE COMPANY LIMITED

Phone:
(852) 2317 1789

Business Address:
29TH FLOOR K WAH CENTRE
191 JAVA ROAD